Showing posts with label Fashion Editorial. Show all posts

Winter Edge


Finally had a chance to update my blog, and here's the finished pictures from what I was talking about in the last post here. I want to thank you everyone who were involved in this shoot, it was super fun, and an all round successful shoot!! Guys thank you again!!! xxx

Styling By | Aloye Adede @ www.eyola.com
MUA | Gosia Peruzynska
Hair | Rebecca Amoroso & Yannis Charalampopoulos
Model | Dani Miltenberger @ MO Model Management
Photography By | Berna V Photography













Recent Publication



Recently in June had a set of editorial being published by Papercut Magazine.

I have great joy being published by them, and be among many other great photographers in the magazine.

An online version of the magazine could be seen HERE
and if you would like a hard copy, you can order a copy HERE ;)

Here's my editorial with Papercut. Enjoy :)



Fashion Story

Happy 2011 everyone!
My new year resolutions this year would be shooting more fashion story.
And of course to improve my skills further.

From my last few times shooting fashion story, I realised its very hard to pick the perfect one to feature into a story, not only because picking up the right mood within the images to fit into the story theme is important, also because the slightest little things such as where the models gaze does matter!! And colour, light, angle, background...etc. too many to list...

I hope by keep practising to put a story together, will earn me the experience and a very sufficient way to plan any future fashion story, not to mention the preparation and "storyboard" has to be looked into the very last details. Shooting outdoor is always a challenge, because there could always be unexpected things happened. For example, there could be loads of rubbish dump into the street waiting for the bin man to collect, and could have ruined the plan for your shoot, and unfortunately that is exactly what happened to me in one of my shoots near Oxford Circus in London last month >,< doh


Here's the first fashion story I have done as a test, titled:
Where The Wild Things Are


Hope you like :)



Model: Melanie Rose
Make-up: Miriam Cyna
Styling: moi










You've been photoshopped!!


Lately I’m addicted to a fashion blog call (Fashion Gone Rogue), it’s extremely attractive with its contents for all the latest editorial, and fashion advertising campaigns. Needless to say, I am entirely amazed from a lot of fashion photography and found it extremely convenience to find them all in one place, and it really helps a lot to exclude magazines purchases from my monthly bill.

For all I care, is to study the photographs, like their lighting, compositions, and angles, while at the same time, to appreciate the models/actresses portrait an excellent feelings to the editorial stories. Only until recently, then I started to also look at the comments people made regards the quality of the photographs, or what they think about the shoots.

I’m somewhat surprised to see a lot of people slacking off the images being photoshopped (or being heavily touched up as some would say), it occurs especially when the editorials are involving actress. The comments are harsh, mainly picking up on little things like their skin conditions, or their somehow mysterious sudden younger appearance. Seeing so many people being very judgemental to someone just because they think they know the actresses surprised me.

Do these people really think retouching to the images only apply on actor or actresses? Be realistic, no one is perfect!! Even Gisel and Kate Moss have been heavily photoshopped in their fashion images. Even the fashion images of my all-time favourite model - Jessica Stam are being photoshopped, (apparently she has lines on her face too).

Fashion editorials have never been about portraying the reality, it has never been real, it’s about the fancy dreams, the ideal images we all want to see ourselves in.

I suspect many people might not even realised before digital photography and the photo editing software Photoshop were introduced, retouching images have long been part of the process in majority of commercial photography and portrait photography. If you do a bit research in photography history, you’ll see portrait photographers as early as in 1940s, have been using all kind of processing techniques to develop the films in the hope of creating the rather flattering images of people, and even hand painting on the films. Usual processing such as putting more colours for the ladies on their cheeks, darken eyebrows, altogether with a higher contrast on exposure, so you don’t see the lines on the face.

So now, lets settle down the retouching issues and tell me the truth, who wants to see all that flaws on your face when you look into the mirror, or seeing the photos of yourself showing the red drunken face, smudged make-up, or scars, or sun burn? And you are supposed to see all those flaws in the advertising and campaign images? when they are supposed to booze up the sell? You don’t, do you?

Now wake up, and accept the reality that no one is perfect.
Oh by the way, editorials are called editorials for a reason.





Jessica Stam in Dior campaign



A snapshot of Jessica in backstage

Acrylic White

This is the original intended style for the shoot with model Priscilla and make up artist Maya Lewis. A simple, clean and sleek look as an editorial image.


Both dress and sunglasses, from Spitalfields Market, London.